It's always really interesting to see the number of people
who start businesses without first creating a Branding Blueprint. Yes, branding is
your logo, your color palette and your business cards but it's also so much
more. BRAND is the identity + personality of your business. It's
what people say about your company when you aren't around and it's rooted in
other people's perception. BRANDING is what you do or don't do to give people that
perception.
Whether visual or written, branding gives the public its
first impression of your business - it has the power to set your company's
professional standards, separate you from your competition and build trust and
familiarity with your audience. Super important.
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When thinking about
your company brand here are some tips for creating a
successful Branding Blueprint:
THINK. Before you start working on logos and colors schemes,
it's important to first think about the
kind of message you want to give your audience with the content and
images you share. Here are a few questions to think about:
- What is your market?
- Who is your audience?
- How do you want people to perceive your business? What feelings do you want to evoke?
- What are your company's core values?
CREATE. Once you've
defined your brand you can begin to create branding materials such as:
- A company voice + tone that reflects your brand
- Website, color palette, fonts
- Logo
- Tagline
- Marketing materials
- Social media bios
CONTINUE. After creating your brand voice and materials,
it's important to be consistent and stick to them. Branding can only build
trust and familiarity with your audience if you are consistent and stay true to
the brand you developed. As a company, it's important to evolve and get better with
time but it's a whole different story to continuously change the overall image
and feel of your business.
...
Whether you are an established business or just starting out, having a cohesive Branding Blueprint is an essential part of a business’s success. Branding isn't just about creating an image or perception in people's minds, it's about understanding and defining your brand and making sure that everything you do aligns with that message.
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