Remember Why You Started.

I recently had the opportunity to be interviewed by Avari Magazine, an independent fashion, beauty + art magazine produced here in Portland.  During the interview I was asked what keeps me motivated and inspired from day to day.

The answer is simple. I remember why I started.

Sometimes as entrepreneurs, we can get so caught up in trying to make money and get sales that we forget why we started our business in the first place. The stress of trying to "make it" can cause the business we once loved to no longer be fun or enjoyable.

But can you blame us? As a business owner we have the power to control our income and our success. The wrong move or the perfect move can make or break our financial stability. That kind of power is both liberating and terrifying especially for those of us who solely work for ourselves and/or have families to support.

When I founded Arreis it was with the intention of helping creative’s and small business entrepreneurs.   As a previous member of Portland Fashion Week, I've met tons of creative’s who have an awesome product or offer great services such as photography, design, styling etc, but they have no idea how to market themselves or how to turn their “hobby” into a thriving, profitable business.

I am inspired by the creativity of my clients and am extremely passionate about helping them reach the next level through marketing and PR. In times when I find myself stuck or uninspired, I remember the passion that lead me to jump out on a leap of faith and start my business. I remember that I started Arreis with the intention of helping people and that refuels my motivation. 

“Almost every successful person begins with two beliefs: the future can be better than the present, and they have the power to make it happen.”  - unknown 

The life of an entrepreneur can be uncertain at times but I strongly believe that holding on to the belief that you can make the future better and staying true to why you started is key.