Although it's important to continuously grow your
network and to make as many connections as possible, it's also important to
maximize the contacts you've already built.
Networking is not about collecting
contacts; it's about growing relationships.
Take a moment to think about the people in your
network. What kinds of skills and talents do they have? How can you combine
your talents for a mutually beneficial result?
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Here are six ways to utilize your current network through
strategic partnerships and a few examples from a local PDX brands:
1. Host an event. Last
summer, I attended Caravan Pacific's Modern Metal
Hair-Tie release party hosted by Betsy & Iya. Known for creating classic American
lighting, Caravan Pacific ventured
into accessories by creating an awesome line of metal hair ties. In their
partnership, Betsy & Iya became a retailer of the ties thus, the two brands
teamed up for a night of accessories, wine, good people and an excellent
example of a joint event done right.
2. Host a giveaway. You
have a product or service. They have a product or service. Why not host a
giveaway? Giveaways are great for growing your social following, expanding your
audience and driving people to your website.
3. Give a special shopping promotion. Bridge Nine has
quickly become my favorite brand for candles. They're local, they smell amazing
and they're made from soy which means they burn evenly and slow. There are many places
to purchase Bridge Nine Candles around town, but I always buy mine from Sweet Jayne because they give a $1 off
discount if you bring the finished glass container back and purchase another.
It's not a huge discount but it's enough to make Sweet Jayne my sole
distributor for candles.
4. Joint product/service. I'm a sucker for a good collaboration and Six/Seven is just
that! Six/Seven is a
partnership between Boet Jewelry and clothing designer Lisa Rietz who've together, created
a beautiful fashion line.
Many of their pieces feature crocheted wool accents that mirror the crocheted
patterns of Boet Jewelry. It's really quite amazing.
5. Promote each other. Not
ready to host an event or create a joint product, no problem. You can maximize
your current network by interacting them on social media. Tweet links their
articles, repost, comment and "like" their Instagram pictures. By
promoting each other you are expanding each other’s reach but most importantly, you are supporting your network.
6. Grab coffee. Have an idea or
just want to catch up? Go out for coffee with someone in your network once or
twice a month. Sometimes brainstorming and talking about ideas with someone in
a different line of work can provide you with a different perspective and
inspiration for new ideas.
Expanding your network and meeting new people is a powerful tool but
don't let the connections you've already made collect dust. Maximize your network and pave the way for new opportunities.
Have you
collaborated with another brand on a project recently? Share in the comments
below. I'd love to check it out!
#AIRxARREIS
#AIRxARREIS
