(Image via Pinterest)
Last Friday, Business of Fashion posted an article
entitled, "Do Fashion
Trends Still Exist." The article provided a host of
information about how trends were once decided and quotes from fashion
influencers about how social media has since changed the fashion game.
Does social media determine fashion trends? In my
opinion, absolutely! As a fashion marketer, its undeniable to see how much of
an affect sites like Instagram and Pinterest have on the fashion industry. All
it takes is one picture for a look/trend to go viral. Case and point the
"I woke up like this" tees, crop tops and pencil skirts and who could
forget the Valentino rockstud heels.
“Social media has absolutely, totally changed the
trends landscape,” said Ruth Chapple, head of content at Stylus Fashion. “It’s
making some trends stick, while long ago we would have been over them more
quickly. The Valentino rock stud, which everyone expected to be a
one-season wonder, has been going strong for eight seasons,” she said. “The
death of the stud was forecast long ago, but that was very much a social media
trend, where the bloggers made that trend stick.” On the other hand,
digital media can quickly overexpose a trend, and kill its ‘edge’".
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