HOW TO MAKE YOUR BUSINESS STAND OUT

Let's get real. The business world is super competitive. Businesses are clawing for the attention of potential customers while trying to retain their current clients. Regardless of your industry or company size, I'm sure, right now you can think of about 5 competitors (maybe more), who offer the same services or products as you. Why should someone choose your business over another? In your industry, are you standing out or are you no different than your competitors?

Here are a few ways to stand out from the crowd and distinguish your business from your competition:

The Cool Factor. What's your company's cool factor? Are you an ice cream shop that makes handmade ice cream and cones or a fitness studio that focuses on uplifting clients, both emotionally and spiritually while giving a great workout? Tell us! If there's something unique about your company, a cool factor, share it with your audience. Make it apart of your company story!

Be Creative In Your Social Marketing. Social media is an amazing tool for helping businesses stand out however, business can fall short when they fail to be creative. When it comes to promoting your business on social platforms think outside the box. Green Leaf Juicing Company is an excellent example of creative social marketing. Green Leaf Juicing co uses their Instagram and Facebook accounts to promote their product in a creative and interesting way. They've also found a way to promote their cool factor (that their product is made with organic ingredients.) Awesome!

Take It Back....Old School. Everyone likes to feel appreciated and special. These days, with the expansion of technology, the art of personalized messages are quickly disappearing. Instead of sending a client a thank you email, send them a handwritten thank you note. Instead of sending a "checking up on you" email to previous client, send them a card. Personalized, handwritten note/cards are a great way to stand out and to show your potential and current clients that they are important.

What’s your best business advice for standing out of the crowd? Share with us in the comments!